Agosta presents the quantitative business case for (and against) data warehousing, and helps you evaluate every key data warehousing application in the context of your own enterprise. Learn how to use data warehousing to slash supply chain management costs, make cross-selling more effective, strengthen customer and brand relationships, promote product quality, and more. Discover how to align your business and technical goals for data warehousing; then review every stage of the data warehousing project lifecycle, from planning and design through deployment and optimization. Understand what can go wrong - and how to keep it from happening to you!. "The Essential Guide to Data Warehousing is for every business executive and IT professional seeking to understand the benefits, risks, and technologies of data warehousing - without the jargon and hype.