Staying in business can be tough. This guide for retailers presents the necessary tools to help small retailers secure their futures in a market saturated by big chains. It offers information on marketing, customer profiles, stocking stores, and point-of-sale merchandising. Este libro pone al alcance todas las herramientas necesarias para hacer frente, con valentía, a un futuro comercial incierto, saturado por los grandes comerciales.

Author Biography: Jordi Garrido is licensed in business administration