Book Details
Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
See more - Binding Paperback
- Author/s Hitt, Michael A. / Hoskisson, Robert E. / Ireland, R. Duane
- ISBN13 9789687529776
- ISBN10 9687529776
- Pages 542
- Published 1999
Administratación estratégica.
- Author Michael A. Hitt , Robert E. Hoskisson , R. Duane Ireland
- Publisher THOMSON
- ISBN 9789687529776
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27,98€
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