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Today is Pío Baroja's birthday, a writer from the Generation of 98. "The Tree of Knowledge" was on many exams and his story stayed with us. Relive it. Discover >
Today is Pío Baroja's birthday, a writer from the Generation of 98. "The Tree of Knowledge" was on many exams and his story stayed with us. Relive it. Discover >
Márquetin  y archivos

Book Details

A pesar del interés y de las potencialidades que suscita el márquetin en el entorno archivístico, existen escasos estudios que aborden con un mínimo de amplitud y profundidad el encaje de las dos disciplinas, así como las posibilidades que para los archivos puede ofrecer el márquetin en la actual sociedad de información. ¿Cuáles son los principios inspiradores del márquetin? ¿Qué instrumentos utiliza? ¿Cómo se encadenan entre sí para producir resultados positivos para la organización? ¿Qué partes del márquetin pueden ser aplicables en los archivos? ¿Cómo conseguirlo? Mediante la utilización de un lenguaje ameno, pero a la vez riguroso con los fundamentos del márquetin, se pretende introducir al lector en la filosofía y en los procesos y técnicas que aplica; elementos imprescindibles para plantear y proponer posteriormente las posibles correlaciones y las líneas de trabajo en las que el autor considera que el márquetin puede resultar un instrumento de mejora en la gestión de los archivos.
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  • Binding Pocket
  • Author/s Tarrés Rosell, Antoni
  • ISBN13 9788497042185
  • ISBN10 8497042182
  • Pages 187
  • Published 2000
  • Language Spanish
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Márquetin  y archivos

Márquetin y archivos

18,05€ 19,00€ -5%
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18,05€ 19,00€ -5%
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