This book is distinguished by a superior writing style that draws upon common experiences to introduce microeconomic concepts, making economic theory easily accessible, interesting, and understandable. Case Studies and numerous examples take advantage of the learners' intuitive knowledge of microeconomics, building upon real-life situations. A fully integrated Internet strategy sets this book apart by including relevant Web addresses. These Internet materials complement the real-world focus of this book, encouraging individuals to explore and apply extensions of the chapter material to real economic events and data.