• A fresh new approach to the study of myths - their origins and their application to the arts and sciences
• Reveals how theories can be applied to ancient myths, but also to modern mythologizing, such as the idolization of Hollywood 'stars'.
• Explores the origin of myths, their function, and their subject matter
• A survey of the past 300 years of theorizing on myth
• Considers the work of such prominent thinkers as Albert Camus, Claude Lévi-Strauss, Roland Barthes, C. G. Jung, and Sigmund Freud

This book is not about myths, but about approaches to myth, from all of the major disciplines, including science, religion, philosophy, literature, and psychology. The fate of the preternaturally beautiful Adonis is one of the main fables upon which Segal focuses, in an attempt to analyse the various different theories of myth. Where the theory does not work, he substitutes another myth, showing that, for all their claims to all-inclusiveness, certain theories, in fact, only apply to specific kinds of myths. A uniform set of questions is provided, to elucidate both the strengths and the weaknesses of the conjectures. A survey of the past 300 years of theorizing on myth, this book takes into account the work of such prominent thinkers as Albert Camus, Claude Lévi-Strauss, Roland Barthes, C. G. Jung, and Sigmund Freud. Finally, Segal considers the future study of myth, and the possible function of myth in the world as the adult equivalent of play.