Close Bookish App

Bookish AppRead more and better

Download
5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -    5% exclusive online discount + Free shipping orders +18€ -    -   
Today is the Jólabókaflód ("book flood") holiday in Iceland, a tradition in which families spend the day giving and reading books as gifts. Discover >
Today is the Jólabókaflód ("book flood") holiday in Iceland, a tradition in which families spend the day giving and reading books as gifts. Discover >
Narrativas transmediales. La metamorfosis del relato en los nuevos medios digitales

Book Details

La irrupción del paradigma transmedial está cambiando la galaxia narrativa en estas primeras décadas del siglo XXI, tanto en el ámbito de la creación y la producción cultural como en el académico y teórico. Sin embargo, sigue habiendo mucha confusión al respecto de las narrativas transmediales y del transmedia storytelling (TS), por lo que es necesaria una teorización y crítica más amplia que vaya más allá de la descripción del fenómeno popularizada por Henry Jenkins.

¿Designa el TS un concepto o modo de comunicación y creación o es más bien una estrategia creativa, un modo de marketing, un conjunto de hábitos de consumo? ¿Es una cuestión más dependiente de la dimensión técnico-mediática, o de la propiamente narrativa? ¿Hasta qué punto se trata de un fenómeno «nuevo» o de unatendencia rastreable en la historia de la comunicación cultural? ¿Tal vez lo es todo almismo tiempo? A pesar de que el propio Jenkins advertía que «no todo tenía por qué convertirse en transmedial», parece que el zeitgeist mediático del siglo XXI ha asumido que las opor-tunidades de mercado pasan por estos diseños de mundos narrativos transmedial-mente expansivos, tan inmersivos como abiertos a la participación de las audiencias.

See more

  • Binding Pocket
  • Author/s Sánchez-Mesa Martínez, Domingo
  • ISBN13 9788417690632
  • ISBN10 8417690638
  • Pages 328
  • Collection COMUNICACIÓN #
  • Published 2019
  • Language Spanish
See more
Narrativas transmediales. La metamorfosis del relato en los nuevos medios digitales

Narrativas transmediales. La metamorfosis del relato en los nuevos medios digitales

26,50€ 27,90€ -5%
Shipping Free
Disponible
26,50€ 27,90€ -5%
Shipping Free
Disponible

Delivery available - Receive it within 24/48h.
Free within mainland Spain

Pickup at the bookstore
Free Available! Buy it now and pick it up next Monday.

Free returns
Thank you for shopping at real bookstores! Thank you for shopping at real bookstores!
  • Visa
  • Mastercard
  • Klarna
  • Bizum
  • American Express
  • Paypal
  • Google Pay
  • Apple Pay

Exclusive promotions, discounts, and news in our newsletter

Talk to your bookseller
Do you need help finding a book?
Do you want a personal recommendation?

Whatsapp