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Today is Pío Baroja's birthday, a writer from the Generation of 98. "The Tree of Knowledge" was on many exams and his story stayed with us. Relive it. Discover >
Today is Pío Baroja's birthday, a writer from the Generation of 98. "The Tree of Knowledge" was on many exams and his story stayed with us. Relive it. Discover >
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Cuando leemos, nuestro celebro descodifica una serie de símbolos abstractos y sintetiza los resultados en ideas complejas. Realmente, entonces, vemos antes de leer. Reconocemos el carácter de una palabra antes de verificar su significado. Los tipos creativos hechos a mano toman ventaja de este efecto para visualizar esta marca específica, entregar su imagen así como su mensaje y hacerlo resaltar entre la multitud. Para crear un tipo optimo, un diseñador debe entender la filosofía de la marca, comunicarse con el cliente, sentir con empatía, conseguir una solución perfecta y destrezas profesionales. Este libro reúne más de un centenar de excelentes creaciones reales de diseñadores y agencias en diversos contextos en impactantes imágenes a color. Los lectores aprenderán lecciones creativas, procesos de trabajo y conseguirán inspiración. Se trata de un punto de referencia e inspiración imprescindible para todos aquellos que buscan diseños novedosos y originales.
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  • Binding Hardcover
  • Author/s Shaoqiang, Wang
  • ISBN13 9788417656249
  • ISBN10 8417656243
  • Pages 240
  • Collection DISEÑO
  • Published 2020
  • Language Spanish
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42,75€ 45,00€ -5%
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