Detalles del libro

The multimedia course on DVD-ROM with integrated films presents up-to-date business vocabulary and is set in the business world of today, incorporating multiculturalism and equality of rights. All the dialogues, texts and exercises are recorded by native British English speakers. Additionally, the course includes a concise electronic dictionary with recordings, comprising all the new words and expressions. The course contains over 1,500 business words and expressions, 450 varied exercises and 15 hours of MP3 recordings. The course is aimed at intermediate and advanced learners of English willing to expand their knowledge of vocabulary or prepare for the BEC and telc BE exams. The SuperMemo method of repetition reduces the learning time to the minimum, with knowledge retention maintained at the expected high level.

Course subjects:

Starting a company: launching a business, types of companies, job advertisements, writing a CV and cover letter, job interviews.

Management: company structure, management and development, team building, recruitment process.

Marketing and advertising: types of advertisements, e-commerce, building a brand, winning customers and nurturing customer relations, business ethics.

Business communication: formal and informal correspondence, letters, memos and reports, telephone conversations, business meetings and conferences.

Negotiations and presentations: business negotiations, public presentations, body language, business etiquette.

System requirements:

Windows® XP SP2 PL/EN, Windows Vista® PL/EN, Windows® 7 PL/EN,Internet Explorer 7.0 or later,512 MB RAM, DVD-ROM drive,sound card, 2.1 GB of free disc space.