"John Van Maanen here gives us a spirited, self-reflexive guide to the rhetorical styles used in 'the cultural representation trade,' a quirky performance-art Strunk and White for ethnographers and their readers." (American Journal of Sociology) "Van Maanen has written a powerful statement, in the guise of a mere introduction, that compels us to rethink what we are doing and how well we are doing it.... This book is a terrific piece of work!" (Karl E. Weick, Administrative Science Quarterly)" Biografía del autor John Van Maanen is the Erwin H. Schell Professor of Organization Studies in the Sloan School of Management at the Massachusetts Institute of Technology.