Almost 20% of the world s population have some form of disability or impairment that impacts their use of digital products. Yet Digital Accessibility is often a misunderstood concept. It isn't just a way of organisations protecting themselves from being sued by coding their websites according to a standards tick-list so they work with screen-readers. It's about working to ensure your website, intranet, widget, workplace application, mobile site, mobile app, or IPTV app is able to be used by as many people in its target audiences as possible. It's about recognising that no product is ever going to be usable to all users, and finding a reasonable, justifiable way of balancing the resource costs of inclusion against the benefits. And it s about letting your users know when you've not been able to fully support their needs. Fundamentally, it's about understanding the challenges of inclusion, and solving them in creative ways, to gain a bigger audience so your product is more successful. In this book Professor Jonathan Hassell, award-winning international thought-leader in digital inclusion and lead-author of the BS 8878 British Standard on Web Accessibility, will take you on a journey to transform your organisation to achieve the consistent creation of web products that are usable and accessible to all your customers, at the most efficient cost.

Prof Jonathan Hassell is a thought leader in inclusion, with 13 years experience of embedding accessibility within digital production teams, and sharing best practice at international conferences. He is the lead author of BS 8878 the British Web Accessibility British Standards and chairs its drafting committee IST/45. He is the Former Head of Usability & Accessibility of BBC Future Media where he combined usability and accessibility disciplines to support user-centred-design across web, mobile and IPTV. He has won awards for managing innovative accessibility projects including: BBC iPlayer, the personalisation tool MyDisplay (the inspiration for the new tool re-style this), and the information site My Web, My Way. Through Hassell Inclusion he provides training and consultancy in BS 8878 to organisations worldwide, and leads innovation projects to make inclusion easier and cheaper to implement.