Management and the Arts , 4e is divided into 14 chapters. The first four chapters cover an overview of arts management, organizations, managers, history, and trends. Chapters five through twelve are designed to give you the theory and practice of planning, organizing, human resources, leadership, budgeting, finance, marketing, and fundraising. Chapter thirteen covers how to integrate theory and practice into a flexible system you can use to manage and lead in the arts. The last chapter reviews career options and has pointers about seeking employment in arts management.

Chapter 1– Management and the Arts

… overview of the field of arts and entertainment management… and the basic management process and key functional areas …

Chapter 2 – Arts Organizations and Arts Managers

… evolution of arts organizations and the field of arts management … evolution of the job of an arts manager … the impact of the National Endowment for the Arts…

Chapter 3 – Management History and Trends

… evolution of management thought … and management concepts … impact of scientific management and the application of psychological theories to the workplace….

Chapter 4 – The Adaptive Arts Organization

… assessing the larger issues facing an arts organization in the 21 st century … impact of key environments … trends that may affect arts organizations…

Chapter 5– Planning and Decision Making

…. planning defined … strategic and operational planning process … decision-making

Chapter 6 – Organizing and Organizational Design

… benefits of organizing … appropriate organizational design and structure in the arts …. vertical and horizontal coordination … corporate cultures in the arts

Chapter 7 – Human Resources in the Arts

… the human resources process in the arts … job descriptions …. managing human resources …

Chapter 8 – Leadership and Group Dynamics

… leadership defined…. using power … trait, behavioral, contingency, and situational approaches to leadership … motivation… communication in the workplace…

Chapter 9 – Operations and Budgeting

… operational control … management information systems … creating and managing budgets

Chapter 10 – Economics and Financial Management

… impact of the economy on arts organizations …. basic concepts in economics, financial management, and accounting as applied to the arts…

Chapter 11– Marketing and the Arts

… basic concepts that underpin the activity of promoting the arts …. how to develop a marketing plan … audience research techniques …. assessing the effectiveness of marketing and public relations plans….

Chapter 12 – Fundraising

… review the reasons people may or may not give …. techniques to attract, maintain, and enhance giving… data systems and campaign organization …. special events …. corporate and foundation support…

Chapter 13– Integrating Management Styles and Theories

… summary of different approaches and styles of management and various strategies for integrating management systems into the operation of an organization …. specific functions of arts management …. application to management styles and systems…

Chapter 14– Career Options and Preparing for the Job market

… pointers about developing your career as an arts manager…. your personal plan… resumes and cover letters…. compensation … organizing your job search … and essential tools for your job search …